Victoria Coach Station is a fabulous Transport for London hub and we were delighted to be part of its 75 years of service parade weekend. Our job was to produce a set of large format brand graphics decorating the inside waiting area of the station. These display graphics were rumoured to have stayed in place well after the event.
Celebrating 75 Years of Service
With some amazing TFL archive photography supplied, we began brainstorming ideas of a golden age in Britain’s transport history. The consensus was to promote the romantic feelings of coach tours and summer holidays from London to the many quaint sea-side towns of the UK. Retro-real graphics were used to period the branding.
Golden Age of Travel
These golden age holiday designs were used as divider graphics for the window display. The vibrant retro style is in keeping with the events era and compliments the photography.
Holidays by Coach
A commemorative poster was commissioned to show the coverage of coach travel around the UK. Similar use of color, illustration and period design were applied to create this striking piece of wall art.