Connect Hearing is a global retailer of hearing devices. These range from tuning in your tv’s audio, to ‘invisible’ in-ear hearing aids. Connect Hearing came to us requesting we refresh their Australian brand. An emphasis was that no stock imagery be used and that even though a large market share of sales come from the older generation, all ages should to be considered.
Putting the Brand back together
With the loss of photography we set out to find a visually interesting illustration style with a personal friendly feel to it. We needed these images to hold their own in filling negative space and also strong enough for all ages to process them easily.
The strong hand-sketch style gives us an accent of a personal touch and has proven to work as both stand alone graphic images and clear supporting visuals.
Waiting Room Advertising
Canyon studios was contracted to produce a series of Posters for the waiting area of Australian stores. We produced over a dozen posters advertising everything from free trials to the latest technology. These are our favorites.
Reception Desk Promotion
Spreading the word of a business sometimes needs a little help or incentive. Connect Hearing wanted us come up with a concept and design for a promotional campaign they were running alongside a retail store. We settled on a gift bow illustration showing customers they were valued, and in for a treat!
The promotion ran across free-standing desk flyers and business card sized ‘referred by’ cards sitting next to them on the visitor reception desk. These items were a great success in allowing Connect Hearing to reach a larger share of the market.